If you live in a W4 flat, you already know the small stuff matters. A coffee spill on the sofa, a dusty armchair by the window, a dining chair that looks a bit tired by Friday evening... it all adds up fast.

If you live near Chiswick High Road, you already know the small stuff adds up fast: muddy shoes after a wet walk, breakfast spills that seem to appear out of nowhere, and the slow build of dust in hallways and under sofas.